Oraimo, has reached a worldwide sales milestone of 100 million units. This milestone is one of the company’s many objectives, in addition to establishing itself as Nigeria’s #1 leading smart accessory brand.
oraimo, which launched in Hong Kong (2013), has since expanded to more than 50 countries, with Nigeria being one of the major hubs, spawning a massive loyalist community.
By influencing end-user preferences and positioning itself as the #1 premium leading smartphone accessories brand in Nigeria, oraimo has captured the hearts of millions of smartphone users since its entry into the Nigerian market.
oraimo is not unfamiliar with being involved in the music industry, as they recognize that it is a strong passion point for Nigerian youths. In addition to other concerts and TV sponsorship, oraimo is currently a lead sponsor of MTV Base’s flagship show, the Official Naija Top Ten.
The company currently has a successful collaboration with 2baba. This collaboration also helped them strengthen their position in the Nigerian market, as fans of the legendary crooner became aware of the brand and quickly adopted the FreePods 2.
This collaboration between oraimo and 2baba resulted in the production of the oraimo 2baba FreePods 2 in 2020. The 2baba FreePods 2 are Nigeria’s most popular wireless stereos with superb technology that 2Baba himself has specifically tuned for the best Afrobeat sound.
With the introduction of the oraimo Watch and more smart accessories in the works, the brand is determined to maintain its unrivalled position as Nigeria’s #1 premium smart accessory brand, and there is no end to its user-friendly innovation.
The winning strategy for oraimo is the focus on its customers – to modify their products to meet their core consumer demands. In order to satisfy these requirements, the brand has examined these needs and developed these products extensively.
By setting up the e-shop – https://ng.oraimo.com/, oraimo has ensured that users can easily buy their products. The brand also has an attractive free shipping offer for orders over N6,000 and a 365-day warranty on their products.