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Chimamanda Adichie Joins Instagram; Writes On Her Decision To ‘Wear Nigerian’ Brands

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Popular ‘Feminism’ advocate, Chimamanda Adichie is synonymous with rocking Nigerian brands and she’s been doing that a lot of that lately. She finally opened up on the reason why she’s been doing that as she took to her Facebook to talk about her ‘Wear Nigerian’ project.

The mother of one also revealed that she she has finally joined Instagram.

The account being managed by her two nieces is where she will be documenting her project. My Project ‘Wear Nigerian’ on Instagram.

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See what she wrote below:

The Nigerian government’s disastrous economic policies have led to a reduction in the value of the naira and therefore in disposable income, a change in values, a disorientation of the middle class, and most of all, to a debilitating sense of uncertainty.
If we are to grasp for a silver lining, then the ‘Buy Nigerian to Grow The Naira’ rhetoric is one.
In that spirit, I recently decided to wear mostly Nigerian brands for my public appearances. (Before, by the way, President Buhari declared ‘Made in Nigeria dress’ days.)
In the past few weeks, I’ve bought more Nigerian brands than I ever have in the past. I’ve discovered new names. I’ve been filled with admiration for the women and men running their businesses despite the many challenges they face. I’m particularly interested in ‘inward-looking’ brands, those for whom dressing Nigerian women is as important as other goals.
I’ve changed quite a few dodgy zippers, been disappointed by some poor quality fabrics, and been impressed by some detail-oriented finishing. Overall, I love the clothes, their cut, their whimsy, their color, their flair, their ability to make me feel like myself. Their makers, from designer to tailor to button-fixer to okada-delivery-person, deserve to be supported.
At the suggestion of my very au fait nieces Chisom and Amaka – who think Aunty is a hilarious luddite dinosaur (and they have a point, sadly) – I am now on Instagram at chimamanda_adichie documenting my ‘Wear Nigerian’ project.




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