Chelsea have agreed a new £60m-a-year kit sponsorship deal with global manufacturers Nike.
Last week the Blues announced plans to cut their partnership with adidas short by six years, a mutual agreement that would cost the Stamford Bridge outfit in excess of £40m in compensation.
With adidas Chelsea were earning £30milion-per-annum, a partnership that has run from 2006: ‘Chelsea Football Club can confirm we have mutually agreed with adidas to end our longstanding partnership at the end of the 2016/17 season,’ read a statement on their website.
‘Having begun our relationship in 2006, we would like to thank adidas for their fantastic support and cooperation over the past 10 years.’
In a swift switch to one of adidas’ biggest commercial rivals, Chelsea have doubled their kit sponsorship income with a deal set to be worth £60m-a-year, the Telegraph claim.
It is thought Chelsea’s Russian born director orchestrated the deal Marina Granovskaia which could run for 10 years earning the club £600m.
– http://www.chelseafc.com/news/latest-news/2016/05/chelsea-and-adidas-go-into-final-year-of-partnership.html